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Hi, I'm Justine!

I teach people how to close more sales with fewer objections, on repeat.

I’ve been an entrepreneur all my life, running lemonade stands in my driveway and puppet shows in my backyard for $5 a ticket at just 6 years old.

Since 2008, I've trained thousands of people how to sell and helped nearly 600 paying clients worldwide reach up to 2,300% higher revenue with feel-good sales strategies that create lasting results.

I want it to feel easy for you to attract and convert the customers you know deep in your gut you’re meant to serve because you sell something exceptional (and needed!).

I believe great selling feels effortless.

You’re not hammered with objections, it just flows. It feels good to connect with people you can help who trust and believe in you, too.

After helping to scale multiple businesses to $300MM, I know where businesses get stuck and what makes them truly successful. It's why I know I can help you.

Let's get you what you need to qualify, convert, and close more sales today.


Fun facts


I never met a pizza I didn’t like


I've been a published poet since age 9


I've raised over $1MM for nonprofits

I also adore books that challenge and change my perspective, like The Big Leap by Gay Hendricks, Atomic Habits by James Clear, and Leaders Eat Last by Simon Sinek.


Why I do what I do

I got my first sales job in 2007, and it was awful.

I was plugged into an automated cold calling system, given a (bad) sales script, and was rejected or ignored by countless people for hours a day.

One day, my supervisor left me in charge and I was inspired to sell in my own way - and it worked! Not only did I make a sale, but the person I was selling to sold themself on a higher amount than I even asked for on the call.

After weeks of doing things my way, I was asked to train others on my process. This was the proof I needed to believe I had a special skill when it came to selling.

I realized, the only way I would get better at this was to do it more.

To face my fear and not just sell more, but teach others what I was doing and learning.


Fast forward to today, and I’m a 6-figure sales coach with hundreds of clients in my portfolio who’ve generated millions of dollars.

What my clients say...


Let's get you more sales, today.

Let’s create a simple sales strategy and process that gets you real results, fast.

No more bad scripts, blueprints, or "top-secret" formulas for success.

I’m all about selling like a real person - with integrity, heart, and a true desire to help people.

Are you ready to like how you sell - and see it working for you, repeatedly?

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