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Hi, I'm Justine!

I help business owners stop “guessing” where their next customers will come from & confidently close more sales on repeat!

I’ve been an entrepreneur all my life, running lemonade stands in my driveway and puppet shows in my backyard for $5 a ticket at just 6 years old.

Since 2008, I've trained thousands of people how to sell and helped 600+ paying clients worldwide reach up to 2,300% higher revenue with feel-good sales strategies that create lasting results.

I want it to feel easy for you to attract + convert customers you know deep in your gut you’re meant to serve and believe that great selling feels effortless.

After helping to scale multiple businesses to $300MM, I know where businesses get stuck and what makes them truly successful. It's why I know I can help you.

Let's get you what you need to qualify, convert, and close more sales today.


Voted Boston Business Women's Best Business Coach 2024


Fun facts


I never met a pizza I didn’t like


I've been a published poet since age 9


I've raised over $1MM for nonprofits

I also adore books that challenge and change my perspective, like The Big Leap by Gay Hendricks, Atomic Habits by James Clear, and Leaders Eat Last by Simon Sinek.


Why I do what I do

I got my first sales job in 2007, and it was awful.

I was plugged into an automated cold calling system, given a (bad) sales script, and was rejected or ignored by countless people for hours a day.

One day, my supervisor left me in charge and I was inspired to sell in my own way - and it worked! Not only did I make a sale, but the person I was selling to sold themself on a higher amount than I even asked for on the call.

After weeks of doing things my way, I was asked to train others on my process. This was the proof I needed to believe I had a special skill when it came to selling.

I realized, the only way I would get better at this was to do it more.

To face my fear and not just sell more, but teach others what I was doing and learning.


Fast forward to today, and I’m an award-winning 6-figure sales coach with hundreds of clients in my portfolio who’ve generated millions of dollars.

What my clients say...


Let's get you more effortless sales.

As an award-winning sales coach since 2008, I know exactly how to help you double your revenue and create a repeatable sales process that gets you real results, fast.

No more bad scripts, blueprints, or "top-secret" formulas for success. I’m all about selling like a real person - with integrity, heart, and a true desire to help people.

Are you ready to set your business up to support you + enjoy how you sell?

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