





AS FEATURED IN

How do you feel when you're selling?
Does it feel natural? Is the way you sell working for you?
​​​​
I know how frustrating it can be to show up, share value, and talk to ideal buyers only to hear “now’s not the right time,” “it’s a lot of money,” or “I need to think about it.”
​
It's not your fault selling feels awful or that you want to avoid it at all costs!
​​
As entrepreneurs, we're told it's a struggle. We're given scripts to memorize, endless funnels, success blueprints, tech stacks, and to-do’s. The list seems to get longer by the day.
​​
But...do you want to keep approaching sales like this?
​
What if I told you there’s a much simpler way? One with fewer objections. One that allows you to be yourself. One that empowers you and your ideal buyers to take a next step without pressure or sleazy sales tactics?

The secret? A memorable framework to guide your sales conversations so you can be yourself + close the deal.
Because when you have a sales system that works with your natural sales style, everything flows.
​​
You get to spend your time connecting, supporting, and genuinely helping your best clients get what they need to thrive.
​
That's a wonderful place to be.

“Justine is a real person who gets you real results.
Other coaches have flashy offers that seem really exciting, then you pay and it’s not anything that actually helps. Justine’s stuff is affordable and got me results as soon as I started working with her.”
—BLYTHE NEER

Hi, I'm Justine.
I’m on a mission to make authentic selling the new standard—and position my clients and their offers as the obvious choice.
I’ve been an entrepreneur all my life, running lemonade stands in my driveway and puppet shows in my backyard for $5 a ticket at just 6 years old.
​
When I started my first “real” business, I struggled.
​
Selling felt like something I had to endure to get to the thing I really wanted to do.
​
Instead of focusing on sales, I’d wake up scrolling my phone, hoping someone would email me back, comment on one of my posts, or just say hello!
​
I had 30+ offers, worked 80+ hours/week...and made $0.
Once I found my unique way to sell, everything felt easier.
I went from terrified of telling people what I did for a living to selling at the grocery store, parties, and even from a hospital bed! It felt natural—and it worked!
I’ve dedicated my career to helping others experience selling from this place of ease. I’ve trained thousands of people how to sell and helped hundreds more reach up to 23X revenue in months without sacrificing their joy or integrity in the process.
I look forward to helping you find your unique style of selling and seeing you thrive.


“I made all my money through Justine’s idea.
Justine has done a lot for my business. In fact – she has done everything for my business. She helped me come up with a coaching program and a way to find people through a sales funnel. For example - I’m a relationship coach and she told me to host virtual dating events during COVID. I made all my money through that one idea!”
—MONICA BRAUN



“She can pinpoint your needs and point you in the right direction.
Justine’s is so good at knowing who she is working with and what they need. She can pinpoint your needs and point you in the right direction, so you can learn what you need to learn to get the job done.”
—LC
GET ON THE LIST
You definitely want
these weekly emails.
Get sales strategies, insights + freebies you'll LOVE delivered straight to your inbox each week.