The Why You Hate Sales Podcast
FOR ENTREPRENEURS WHO LOVE WHAT THEY DO BUT HATE HAVING TO SELL IT.
Why You Hate Sales isn’t here to convince you that sales is easy, fun, or something to love. It’s about skill-building.
Each episode unpacks the beliefs, habits, fears + patterns keeping you from helping more people and making more money. It’s honest, empowering, and full of practical insights for entrepreneurs who care and do good work.
SUBSCRIBE + LISTEN EVERY TUESDAY.


Ever thought, "Sales? I hate sales."
Great news! You don’t have to love sales. You just need to find a way to sell that doesn’t suck.
The Why You Hate Sales podcast is about reframing how we think about selling—not by sugarcoating it but treating it as the skill it is.
Every week, we work to remove the stigma from selling and reframe the way you've been conditioned to sell (and hate it) into simple and skillful actions you can take with big results.
You'll get insight from successful founders who are selling differently, including our host, Sales Strategist and Award-Winning Sales Coach Justine Beauregard—a long-time entrepreneur who’s helped her clients generate millions more in sales without the ick.
This is where you finally learn to sell your way.
People love our show!

ACTIONABLE GUIDANCE
"Justine’s episodes are always the perfect length and give me clear, actionable guidance for growing my business."
—KATHY

NONSTOP GOODNESS
"I love this podcast. I’ve been binging it since I found it. I love that it's straight to the point without too much fluff."
—ELIZA

SO MUCH VALUE
"Justine has so much to offer and I learn something every episode! I’m able to put it right into practice. So much value!"
—LORRAINE
Browse All Episodes
Simply Explained
"Just discovered Justine. Her information is concise, accurate, and spoken so a non-marketing person can understand. Simple steps powerfully delivered! Highly recommended!"
Love Her Perspective!
"Justine is a wealth of knowledge, and her creativity and ability to challenge the status quo is remarkable. In about 15 minutes, People over Profit always sets me up for a successful, meaningful week!"
Soul-Aligned Advice
"I'm hooked! Justine's no-nonsense approach is helping me have more fun creating posts and has me thinking about how easily I can communicate with those who need my services!"
MEET YOUR HOST
Hi, I’m Justine Beauregard!
I'm an award winning sales coach + strategist with ADHD, 2 autoimmune diseases, 2 young(ish) kids, and a 6-figure business I love!
Since 2007, I've helped over 750 entrepreneurs make millions more in sales without feeling pushy or salesy!
I'm known for being clear, creative, and curious, which is what I bring to this podcast—questions, strategies, tips, and first-hand expertise proven to get business owners like you results, fast.
Let's get you paid well for your expertise and delivering real wins to your best customers from the moment you meet!

