
The Why You Hate Sales Podcast
FOR ENTREPRENEURS WHO LOVE WHAT THEY DO BUT HATE HAVING TO SELL IT.
Why You Hate Sales isn’t here to convince you that sales is easy, fun, or something to love. It’s about skill-building.
Each episode unpacks the beliefs, habits, fears + patterns keeping you from helping more people and making more money. It’s honest, empowering, and full of practical insights for entrepreneurs who care and do good work.
SUBSCRIBE + LISTEN EVERY TUESDAY.

Ever had the thought, "Sales? Ugh, I hate sales."
Great news! You don’t have to love sales. You just need to find a way to sell that doesn’t suck.
The Why You Hate Sales podcast is about reframing how we think about selling—not by sugarcoating it but treating it as the skill it is.
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Every week, we work to remove the stigma from selling and reframe the way you've been conditioned to sell (and hate it) into simple and skillful actions you can take with big results.
You'll get insight from successful founders who are selling differently, including our host, Sales Strategist and Award-Winning Sales Coach Justine Beauregard—a long-time entrepreneur who’s helped her clients generate millions more in sales without the ick.
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This is where you finally learn to sell your way.
MEET THE HOST
Hi, I’m Justine Beauregard!
I'm an award winning sales coach + strategist with ADHD, 2 autoimmune diseases, 2 young(ish) kids, and a 6-figure business I love!
Since 2007, I've helped over 700 experts and entrepreneurs make millions more in sales without feeling pushy or salesy!
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I'm known for being clear, creative, and curious, which is what I bring to this podcast—questions, strategies, tips, and first-hand expertise proven to get business owners like you results, fast.
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Let's get you paid well for your expertise and delivering real wins to your best customers from the moment you meet!

Browse All Episodes
Ready to go from a likeable expert to a must-hire?
Watch "How to Stand Out & Sell Like The Expert You Are".
This 4-part video series walks you through how to differentiate yourself based on the results you guarantee, how to create irresistible free and paid offers your best clients are obsessed with, and a repeatable framework for closing sales YOUR way.
If you've struggled to feel seen, find and attract lots of perfect-fit buyers, and convert your audience into happy, paying clients, this is for you!
Tune in now to watch the entire series in under 20 minutes...for free.
