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How would it feel to be paid well for your expertise?

To create an offer you’re excited to sell. To feel confident when you share it. To stop second-guessing yourself every time you’re asked, “what do you do?”


I hear you tell yourself, “I’m just not good at sales.”


I know what it’s like to want to grow your business and feel stuck on how to do it.

To be flooded with ideas and not know what to do to take action on them. To feel lost, overwhelmed, or scared things won’t work out like you’d hoped. To know you’re great at something and lack the customers to validate it.

I have years of sales experience, and when it came to my offer I felt the same way!

When I started my business in 2014, I made no money for the first 3 months.

My normal was waking up scrolling my phone, hoping someone would email me back, comment on one of my posts, or just say hello!


I had 30+ offers, worked 80+ hours a week, and felt like a total failure.

Then, I gave myself an ultimatum.

I could either ask for help and go all in on my business or go back to work for someone else.

The following month, I sold a $3,000 offer to a stranger on a cold call and helped them turn that investment into $70,000 in recurring revenue.


It’s been nearly a decade, and I’ve grown my business to 6-figures and helped hundreds more grow to $1MM+.


I learned what works (and what doesn’t) the hard way so you don’t have to – and the best part?


I didn’t just figure out what worked, I figured out why each thing worked, so you don’t have to borrow my approach. You can make it your own!

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“Justine is a real person who gets you real results.

Other coaches have flashy offers that seem really exciting, then you pay and it’s not anything that actually helps. Justine’s stuff is affordable and got me results as soon as I started working with her.”


Too many people are underpaid because they convince themselves they can’t sell.

Because there’s a problem…

You either need to get good at selling to make more money in your business OR you need to outsource it, trusting it will be a good investment

It’s hard to do either without having a baseline of sales skills.

And here’s the truth…

You’re better at selling than you think. You just haven’t used the skills in a way that works for you – and sticks (yet).


I’ve seen you sell your partner on going out for dinner.
I’ve seen you sell people on hiring you for other jobs.
I’ve seen you sell yourself on starting a business.


You know the basics. After all, sales skills are human skills.

I’m simply going to teach you how to apply them to your business in proven, memorable ways, so you always feel ready and able to create more money and serve your people well.


“I made all my money through Justine’s idea.

Justine has done a lot for my business. In fact – she has done everything for my business. She helped me come up with a coaching program and a way to find people through a sales funnel. For example - I’m a relationship coach and she told me to host virtual dating events during COVID. I made all my money through that one idea!”


Ready to be great at sales – and dare I say – enjoy it?


“She can pinpoint your needs and point you in the right direction.

Justine’s is so good at knowing who she is working with and what they need. She can pinpoint your needs and point you in the right direction, so you can learn what you need to learn to get the job done.”

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Hi, I'm Justine.

I’ve been an entrepreneur all my life, running lemonade stands in my driveway and puppet shows in my backyard for $5 a ticket at just 6 years old.

Since 2008, I've trained hundreds of thousands of people how to sell and helped 550+ paying clients worldwide reach up to 2,300% higher revenue using proven, feel-good sales strategies.

I want it to feel easy for you to create the business you know deep in your gut you’re meant to have - the one that doesn't just feel wonderful to own but effortlessly grows because you love selling your offers to people!

Be inspired to sell more - and more authentically.

Get emails sent straight to your inbox that give you a boost of confidence, fresh sales perspectives, and strategies you can apply right away - all for free.

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